Empowered Women Empower Inspire Amplify Unite Celebrate Connect Women.

We’re Glad You’re Here!

Lubbock’s marketing and communications leaders deserve a community as driven and dynamic as they are.

The Association for Women in Communications brings together the women shaping our region’s brands, stories, campaigns, organizations, and conversations. From public relations and media to marketing, nonprofit communication, design, higher education, and corporate strategy — this is where local communicators connect with intention and grow with confidence.

AWC equips women in communications with the tools, experiences, and relationships they need to become agents of change, not only in their own careers, but for the women they work alongside and those who will follow.

The Heart of AWC

Connect

Build genuine, lasting relationships. Through mixers, luncheons, and signature events, our members form meaningful connections with women who understand the challenges and opportunities of communication work. This is where introductions turn into mentorship, collaboration, and friendship.

Grow

Invest in your professional development in a room that champions your success. AWC provides opportunities to sharpen your skills, gain insight from industry leaders, and strengthen the confidence that fuels career advancement. Growth happens when we share what we know.

Lead

Step into opportunities that expand your influence. Serve on a committee. Lead an initiative. Mentor a student. Shape the direction of the organization. Leadership here is not symbolic — it is hands-on, practical, and transformative.

”It’s truly an inspiring group to be part of because we’re not only at the forefront of communications, but we’re consistently sharing our time and talents with the Lubbock community.

Donya Butler